Abstract: The survey results showed that the development of high quality rice industry in Songbai Town, Yongshun County, has superior natural resources, good industrial base, market potential. It is suggested that we should intensify the market guidance, play a leading role, develop scale management, strengthen policy support, and promote the rapid development of rice industry.

Key words: Yongshun County, high quality rice, industrial status, development strategy

摘要： 调研结果表明，永顺县松柏镇发展优质稻米产业，具有优越的自然资源，产业基础良好，市场潜力大。建议加大市场引导力度，发挥龙头带动作用，发展适度规模经营，强化政策支持，促进产业快速发展。

关键词: 永顺县, 优质稻, 产业现状, 发展对策